Garden Design

Foreback 9Landscape and Garden Design Lecture Programs

Although based in the Allentown, PA, the company and its dedicated professional landscape executives are committed to providing the finest in horticultural, design, and educational programs for horticultural seminars, nursery conferences, Garden Club programs and landscape industry inspirational messages to national audiences. Call, write or E-mail us at any of the addresses given and let us know your dates and expectations. Fees are negotiable and related to the length of the program and the distance from Allentown.

Kelley BS 4Small Landscaping Smarts

Designing gardens and landscaping, whether in a courtyard or a 40 acre estate can maximize the impact while minimizing the budget. With the perfect combination of plants, hardscape elements, landscaping and outdoor lighting for the client's after-hours enjoyment, small gardens can deliver the ultimate in personal lifestyle satisfaction.

Landscape Design Resources

The landscape design professional has an arsenal of tools with which to work. From professional credentials and industry recognition to knowing what to buy from whom, this talk delivers names and addresses of a vast array of support organizations and trade providers for the dedicated landscape design professional or the passionate amateur.

Cornerstones of Landscape Design

Everything you need to know about landscape design with the right plants in the right places for the right reasons. This is a back-to-basics, no-nonsense approach to the elements and principles of design. The talk is illustrated with photos of installed gardens from one of the country’s most award-winning landscape design/build companies. This hour lecture can be expanded into a half or full day concentration in how to get the details right in landscaping design

Shaffer pathContinuous Bloom in Your Garden Design
Frederick Learey will use his knowledge of the vast array of deciduous and evergreen trees and shrubs, herbaceous perennials and ornamental grasses, spring flowering bulbs and unique ground covers to emphasize continuous bloom in designing outdoor garden spaces. His presentation is not just about plant knowledge in selecting for continuous bloom, but about the combination of creating spaces that have continuous bloom as part of their beauty and interest. He will be showing examples of various gardens that illustrate the principles and elements of design. You will be challenged to paint color pictures with the plant palette that you choose.

Refine Your Garden Design
Are your landscaping and garden design tools up to the trade? Hone your designing vocabulary and update the portfolio with a our photo gallery collection of images, ideas and aesthetics. A broad range of subjects presents the design dimension of outdoor spaces for landscaping professionals and amateurs alike. Reviews of this program: "Challenging!" "The most dynamic speaker we've ever had!" "Plenty of food for thought and a great collection of plants to use-and how to use them!" Also included-a 12-step program for confirmed plant geeks!

Sustainability I$ Green
Sustainability is a hot topic for our world. After inventing the internet, Al Gore went on to Nobel Peace Prize status by recognizing the obvious: it is an "Inconvenient Truth" that this planet is in big trouble. What are the steps that we can take to minimize the risks and maximize our world's life expectancy? The people and associations interested in living "green" should be leaders in the world-wide need to solve the environmental dilemma. This discussion will focus on the ways and means to achieve those goals ultimately save the planet. (This topic can be one break-out session, opening key note or double session.)

Sustainability-Landscape Work You Can Live By
This session brings the big picture down to business basics. What trends on the international level will translate to dollars on your monthly income statement? Sustainability can work for you! (This topic can be a continuation of "Sustainability is Green" or a stand-alone break-out session.)

planting and urn










Putting Landscape Design Together
A green industry review and inspirational wrap-up to fit the pieces of the landscaping and garden designing puzzle together. A BIG PICTURE look at the marketing, customer service, human resources, corporate analysis, and design aesthetic of running a green industry business. Finally, this discussion will close with a re-dedication to a passionate commitment that grows into the art of landscaping that will make everyone in this industry successful.

bluestone terrace steps stepping stone in lawn










The Outdoor Room: Landscaping for Lifestyle
The art and practice of landscape design as presented by one of the garden designing world's leading designers. This lecture connects the elements of landscaping design with the outdoor lifestyles of clients. The growing trend toward outdoor living rooms will be illustrated with photographs of the company's work.

Landscape Design Primer
Through the use of actual transformations, landscape designs will be examined for the value they can add to a property-both financial and aesthetic. Before and after pictures will illustrate exactly how a property can be improved through the elements and principles of landscaping and garden design. Learn how to define a property's hidden assets through creative landscape approaches.

Hot Pots!
Small lots, large decks, inside gardening, and annuals, annuals, annuals! How easy it is to garden in small spaces with a wealth of new plant material and architectural details. Container gardening is the latest frontier for the avid plant collector! More plants per square inch and more color per month in a seasonal retrospective of best and the brightest!

Once You've Designed the Landscape, Can You Sell It?
Once You've Sold the Landscape, Can You Make Money?
This back-to-back session deals with the management issues and business systems to grow a landscape design/build company. Successful landscape contracting depends on Customer satisfaction, Employee empowerment and Business appreciation. Connect the circle of successful traits and keep the landscaping and garden designing business cycle moving forward and upward.

Grube 12Jungle Marketing
Dozens of new or "retried-and-true" marketing strategies will help you successfully market and promote your landscaping design business. These innovative strategies have helped Garden Design, Inc. to receive important recognition ranging from garden design awards with PLNA, PPA, APLD and LVBA to Excellence in Business in the Lehigh Valley (the first ever Chamber of Commerce winner from the green industry.) Business success in today's ever-changing commercial environment needs creative marketing just as much as plant knowledge, business acumen and human resource management. Hear one of the experts report on the state of the art.

Landscape Design and Installation 101
This session attempts to help you to know if you are on the cutting edge or over-the-edge of landscape design/build business basics. See how your business stacks up against the standards set by some of the best companies in the industry! Discover the innovations, view the construction sites, and learn the inside secrets of outstanding green-industry companies and some of the greatest public gardens in the United States. Session info bytes will include: How to beat the drought! What piece of equipment is the best? Inventory control-what's that? Employee motivation and retention! Niche marketing and customer service tricks-of-the trade. Digital images capture the break-neck pace of breaking news in the world of horticultural excellence. This program is designed for a mixed group of landscape contractors, garden centers, nurseries/growers, and country extension agents. It is purposefully broad-of-scope to act a springboard for a session of questions/answers and systems sharing.

More Topics for Presentation
6b45f3 5b9d1bacff31478aabc201089ea1a314.jpg srz 223 224 85 22 0.50 1.20 0.00 jpg srzOther hour-long topics have been officially recognized by the National Federated Garden Clubs in their accredited Design Course:

  • Development of Landscape Design in Early America
  • Development of Landscape Design in America: 1840 to 1940
  • Design on the Land; Regional Expression
  • Landscape Design Resources
  • Landscape Design Elements and Principles
  • Preservation of Historic Sites and Structures